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Vetted Raises $14M For AI-Powered Product Search

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Product search engine has raised $14 million in a Series A round led by the company announced Tuesday.

Vetted, which was formerly known as Lustre, uses artificial intelligence to help online shoppers find the products they鈥檙e looking for that are the most highly-recommended by other users. The company, which was founded in 2019, uses reviews from platforms like YouTube, Reddit, and review websites to recommend products, according to a press release from the company.

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鈥淪hoppers shouldn’t have to spend hours sifting through indistinguishable products littered across thousands of ad-infested sites loaded with fake reviews and unreliable information,鈥 Vetted co-founder said in a statement.聽

鈥淭hat’s why we’re building Vetted. Our users get a smart guide aligned with their best interests, transforming e-commerce into the simple and trustworthy experience everyone wants 鈥 especially today, when every dollar counts.”

Online shopping has seen a boom since the start of the COVID-19 pandemic, with more consumers buying everything from clothes to groceries online. But searching for items, like consumer electronics, often comes with having to read multiple buyer reviews, along with recommendations from review websites, such as Wirecutter. It鈥檚 not uncommon for buyers to have to do research on their own before settling on a product.

More than 330,000 online shoppers have used Vetted, and users buy the products recommended by Vetted 70% of the time, according to Hanna Jung, the company鈥檚 VP of Marketing. Jung added that users are also 鈥渁sking for help beyond our initial focus on consumer electronics.鈥

The new Series A funding will help Vetted, which is based in San Francisco, expand its product and retailer coverage to other areas, Jung added in her statement.

Vetted last raised a seed round in August 2020, according to 小蓝视频色情网页版. The company is backed by investors including, and

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