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Human Interest Raises $15.4M Series B For DIY Startup Retirement Plans

Neon sign: Goodbye Money

wants to help every startup worker get a 401k. And with new capital in hand it鈥檚 on its way to accomplishing that.

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The San Francisco-based financial services startup announced today that it has raised $15.4 million dollars in a Series B led by . , , and also participated in the round. Human Interest was founded by and as part of the Summer 2015 batch.

The company sells software to help small businesses, like tech startups, build their own retirement plans.

Here鈥檚 why the option is important: If you work at a Seed-stage startup, it might be easier to get free snacks than a retirement plan, the latter of which can require financial advisors, bankers, and more.

鈥淓ven for tech forward companies in the Valley, it is hard,鈥 said , the CEO of Human Interest.

The 70-person company works with 1,500 businesses who have 35,000 collective employees. Human Interest鈥檚 customers range from 30 to 300 employees and include , a flavored water company, , a search company focused on privacy, and , a human resources software company.

Part of Human Interest鈥檚 pitch is that customers can avoid working with the incumbent investment institutions like Fidelity Investments and Vanguard. Let鈥檚 get into how it鈥檚 using its software to gain that trust it needs for companies to let it run their retirement accounts.

How It Works

Human Interest offers a set of software so that the new CBD startup next door can create a customized retirement plan for employees, seemingly from scratch, in just a few moments. Other startups also flex this promise, like and .

However, those aforementioned competitors聽 use 鈥渓egacy record keepers that make traditional 401k plans and put a skin on it,鈥 Schneble claimed.

Human Interest offers a suite of services to help customers have better savings. One example is robo-advising, a method for intelligent money management through the help of smarter bits of software. It is a flagship product of companies like and .

Returning to the concept of trust: Human Interest鈥檚 low prices might be a deal maker.

The retirement savings industry, on average, charges 1.89% of the account balance per year for small 401(k) plans, the company claims. Human Interest鈥檚 fee is 0.50 percent.

The company also charges employers $4 dollars per employee, with a $120 base fee to sign on, about half the price, it claims, of its competitors.

鈥淏ecause we don鈥檛 employ 100s of people we just have to run our software on the cloud, and we can pass on the savings to our customers,鈥 he said. This helps employers take 鈥渏ust minutes鈥 to start up a 401(k) plan.

At one point in our conversation, Schneble said that over half of the U.S. population isn鈥檛 saving for retirement. . One idea that鈥檚 not, however, is that a is becoming increasingly probable. So 鈥渟ave more鈥 is a golden rule that is not going anywhere, and this new capital for Human Interest could help make following the rule easier for everyone.

Illustration: .

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