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Advertising technologies do not interest investors as they once did, however, when you mix in artificial intelligence they take note.

raised a $235 million growth round led by 鈥� the late-stage venture and growth investment arm of 鈥� with participation from and four other unnamed investors.

The Toronto-based company is a multichannel programmatic advertising platform that uses AI and automation in its software to enhance capabilities and user experience.

“The challenges marketing teams face are vast and evolving rapidly,鈥� said co-founder and CEO . 鈥淢uch of the pressure to drive growth rests on their shoulders as they work to reinvent operations and discover new ways to reach customers effectively, profitably, and predictably. To help them stay ahead of the curve, we are relentlessly focused on building the most advanced, intelligent, and automated platform to make their success inevitable.鈥�

This new round follows a $300 million investment from in 2022. Founded in 2014, StackAdapt has raised more than $500 million, per the company.

Advertising slowdown

Advertising tech companies rarely pique investor interest anymore. The domination of the industry by Big Tech and people鈥檚 changing tastes for how they digest content have all played a role.

StackAdapt鈥檚 round is the largest for an advertising startup since , a New York-based advertising software platform, raised $300 million from in 2023.

Advertising startups raised less than $1 billion in venture last year, per 小蓝视频色情网页版 . In 2023, such startups raised only $1.3 billion.

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