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Austin-based has raised $14.3 million in venture and debt financing, the company has shared exclusively with 小蓝视频色情网页版 News.

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Founded in 2012, OutboundEngine鈥檚 marketing software provides 鈥渁 responsive website, relevant content created and sent automatically across email and social media, and hands-free social advertising on Facebook and Instagram.鈥� Its subscriptions range from $199 to $449 per month. The company currently works with over 10,000 businesses, including individual professional service providers such as real estate brokers, mortgage companies, and independent insurance offices 鈥渢o make their marketing simple and easy to manage.鈥� Specifically, it writes and produces branded relevant content and then distributes it via social and email channels.

鈥淥ur mobile app surfaces the most engaged content and provides a means for customers to engage with their prospects and to start conversations and close more deals,鈥� CEO told 小蓝视频色情网页版 News.

In recent months, OutboundEngine on an $8 million 鈥渧enture loan鈥� from . While that news was announced last month, the company also quietly recently raised a Series C-1 round of $6.3 million from , , , , and . That round is an add-on to a $16 million it closed in 2016. OutboundEngine has raised over its lifetime, according to 小蓝视频色情网页版 data.

Pickren joined the company last year with the goal of accelerating growth. Last year, OutboundEngine had a $23 million annual run rate, according to Pickren, and has been growing about 16 percent year-over-year.

鈥淲e鈥檙e continuing to focus on what I call healthy company unit economics and making sure we鈥檙e growing in the right way,鈥� he said. 鈥淲e鈥檝e increased customer retention rates by over 25 percent, sales productivity has increased by over 40 percent and improved how cost-effectively we acquire customers so that they pay us three times as much as it costs to acquire them.鈥�

The company is using its recent debt and equity raises to 鈥渄ramatically expand鈥� the industries and types of professionals it serves, as well as to expand its total addressable market, Pickren added.

鈥淲e鈥檝e been investing in our prospect database and marketing capabilities,鈥� he said. As part of these efforts, OutboundEngine has hired nearly 40 new salespeople in the last two to three months and today has over 200 employees.

Empowering small businesses is a big part of the company鈥檚 overall value proposition.

鈥淲hen you鈥檙e in the technology business or in a software business, sometimes you can lose sight of the customer and human element,鈥� Pickren said. 鈥淭he people we serve are small businesses and independent professionals, so many of them try to do their own marketing and fail. That鈥檚 where we come in.鈥�

, general partner at Austin-based Silverton Partners, believes that SMB marketing automation software 鈥渋s an untapped, compelling opportunity.鈥�

鈥淎lmost 17 million SMBs use no digital marketing tool and 92 percent of them use no marketing automation software, yet they spend more than $35 billion on digital advertising,鈥� he said. “We believe that the SMB market will move away from do-it-yourself (DIY) and toward do-it-for-me (DIFM) offerings鈥� such as what OutboundEngine provides.

, partner at Austin-based S3 Ventures, notes his firm led OutboundEngine鈥檚 $16M Series C and also invested again in the C-1 round. Plauche believes that most small business owners don鈥檛 have the time or expertise to write content and manage outreach themselves.

鈥淥utboundEngine solves this void in the market with a simple, easy to use platform that basically does everything you need,鈥� he said. “The market has several basic email campaign managers but none match the product depth and functionality of OutboundEngine.鈥�

Illustration:

Featured image courtesy of OutboundEngine

Disclosure: The author wrote for OutboundEngine on a contract basis in 2016.