Lately, news from the ridesharing industry seems to come in one of two flavors. There鈥檚 salacious coverage of the ongoing cultural and leadership woes of the industry鈥檚 current (and perhaps temporary) reigning champion, Uber. Meanwhile, every month or so, there鈥檚 a story about another nine-figure investment or buyout deal in the sector, led by anyone from incumbents in the ridesharing or automotive sector to聽聽Japanese billionaires backed by the likes of Saudi Arabia and Abu Dhabi.
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Here, we鈥檙e going to specifically focus on investment activity and the structure of its investment network in the ridesharing industry. This serves both to quantify the margin by which Uber currently leads, as well as to identify the growing network of alliances by a potential usurper.
Charting the Ridesharing Boom
Ridesharing is one of the fastest-growing segments in the transportation market. According to , the number of users of ridesharing services will cross the half-billion mark in 2020.

Statista further estimates that by 2020, global revenue of the ridesharing industry will be approximately $61.4 billion (USD) from 12% of the adult population in the various regions Statista鈥檚 analysis covers. This points to a strong but linear growth trajectory for the industry at a global scale. However, continued growth won鈥檛 come cheap.
Sustaining growth in the ridesharing industry 鈥 especially given fierce competition in most markets from other ridesharing services, taxi companies, and public transit 鈥 is a very capital-intensive endeavor.
Using data for over 260 funding rounds of all types invested into some seventy domestic and international ride-sharing companies in 小蓝视频色情网页版鈥檚 ridesharing category, we can see in the chart below just how much has been invested over the past couple of years

Be advised that for years prior to 2013, there were still deals with known dollar amounts, but those were too small to properly show given the scale of dollar volume from subsequent years.
The scaling problem presented by global ride-sharing investment data points to the massive, nearly unparallelled increase in funding into that industry, one that less than a decade ago was little more than a twinkle in entrepreneurs鈥 eyes.
Just How Tangled Is The Ridesharing Market?
In the last 18 months or so, there鈥檝e been a number of deals that, to an outsider, might make the ridesharing industry look like a jumbled mess of entangled alliances.
For example, Google鈥檚 parent company, Alphabet, has an autonomous car subsidiary called Waymo, and Waze, a mapping application owned by Google, began rolling out a carpooling service this year. This is all despite the fact that Google, by way of its venture arm, , into round in August 2013.
And let鈥檚 not forget that Apple, which is , led into Chinese ride-hailing giant Didi Chuxing in June 2016. Alibaba, Tencent, and SoftBank also participated in that round, which is no coincidence considering that each have their own ambitions in the automotive industry. Two months later, in August 2016, Didi completed a of Uber China, which capitulated after a years鈥 long battle against Didi for a share of the Chinese market.
Finally, traditional automakers have also gotten into the ridesharing mix. , a private urban mass-transit company, in September 2016, or the fact that General Motors led in late December 2015, a deal which also saw participation from Alibaba and Didi Chuxing.
It鈥檚 enough to make one鈥檚 head spin. And given the litany of interconnected deals and dealmakers referenced above, the belief that the network of ridesharing investors is a hopelessly tangled mishmash of incumbents and competing interests may seem like a sound one.
But is it though? Not really.
Using investment round data from 小蓝视频色情网页版, we were able to map the network of investors in different ridesharing companies using , an open source network analysis and visualization package.

The network visualization above contains three sets of nodes (i.e. the circles):
- The dark blue nodes represent investors.
- The lighter blue nodes represent companies.
- And one blue-grey node represents Didi Chuxing, which is both a company and a strategic investor.
The size of company nodes is determined by their 鈥渋ndegree,鈥 a statistic derived from that counts the number of inbound connections to that node. The more inbound connections (in this case, the more investors) the bigger the indegree score and, thus, the node in this visualization. Companies like Uber and Lyft have comparatively large numbers of investors, which is why their nodes are bigger on the graph.
The connections above are weighted by the number of rounds an investor has participated in with the company. Particularly loyal investors (those that have followed-on in multiple rounds after their initial investment) are closer to their portfolio companies鈥 nodes than those with comparatively few interactions.
Although aesthetically pleasing, the graph above doesn鈥檛 tell us a whole lot about the network of investment though. In order to do that, we鈥檝e highlighted and labeled some of the ridesharing companies with their brand colors, and diffused the highlighting to their nearest neighbors on the graph (which, typically, is just their investors). Where those colors begin to blend, we can see where investors overlap with one another.

We can now see that investors in the global ridesharing industry are surprisingly cleanly divided. Most investors only have one ridesharing company in their portfolio, with only a few exceptions. Some highlights of those exceptions:
- Kapor Capital is as investing in Uber and Via.
- Coatue Management in Grab, Didi Chuxing, Careem, and Lyft.
- , an investment group out of California, is the only investor in this data to have both Uber and Lyft in its portfolio.
Tracing The Tentacles of Didi Chuxing
There are plenty of companies in the middle of the circle that have small investor networks, but for the most part, Uber is on one side, and the likes of Didi, Lyft, and others are on the other.
Why is that?
Like we mentioned earlier, Didi Chuxing holds a somewhat unique position in this network, as it is both a company that has received outside investment and a strategic investor.
This version of the network visualization highlights Didi Chuxing and some of the ridesharing companies it has invested in.

Apart from being a dominant player in its home country of China, Didi has been making strategic investments in ridesharing companies around the world. Here are a selection of its deals:
- Didi in Careem, a leading ridesharing service in the Middle East.
- Didi鈥檚 aforementioned investment in Lyft gives it exposure to an estimated , according to recent market analysis by .
- Didi鈥檚 participation in gives it a stake in India.
- Didi and SoftBank鈥檚 give both groups exposure to the rapidly-growing Southeast Asian market.
- Its gives Didi exposure to Eastern Europe and Africa.
- Didi鈥檚 leadership in 99鈥檚 $100 million Series C round (not pictured above) gives it a foothold in South and Central America.
- Didi at a $68 billion valuation as part of the Uber China merger in August 2016. That merger left Uber with a 20% stake in Didi at the time, then making it the largest single shareholder in Didi.
This investment strategy is, presumably, an effort to counter Uber鈥檚 global expansion. If this is the case, this strategy is an interesting exercise in investment ju jitsu. Rather than plowing considerable resources into developing ground operations in far-flung outposts around the world, like Uber has, Didi has instead bought up stakes in regionally-dominant companies.
This 鈥渂uy鈥 rather than 鈥渂uild鈥 approach to expanding its international reach places Didi in a somewhat unique position in the global ridesharing market. And this approach seems to be working, at least for now.
Just today, we learned that Didi is in the running to buy up even more of its chief rival. New York Times reporter Mike Isaac that Didi has joined SoftBank and other investors in a syndicate to purchase more shares of Uber, and this development has also been covered by The Information.
The question is, which strategy will prevail? Although Uber has a decent war chest to continue to build its operations in its many international markets, Didi is better capitalized, and has an alliance with SoftBank, the deepest pocket in VC, PE and buyouts today. As of right now, Didi is the most-funded company in the ridesharing space, with almost $4 billion more cash raised than Uber, to say nothing of debt and credit facilities. For Didi, buying its way to global domination of the ridesharing industry is a viable strategy.
With its reach expanding in scope and depth outside of China, Didi may be the ridesharing company to watch鈥擴ber be damned.
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