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, a San Francisco-based provider of customer and business support solutions, announced today it closed a $25 million Series B round. According to a statement from UJET, the company has raised over $45 million in venture funding, inclusive of this round.

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GV, formerly known as Google Ventures, led the round, which also had participation from Citi Ventures, another new investor in UJET. Two investors from UJET鈥檚 Series A round鈥� and 鈥攆ollowed on their previous investment. of GV will be joining and on UJET鈥檚 board.

UJET鈥檚 other Series A investors, Resolute.vc, Comerica Bank, and Relay Ventures, aren鈥檛 investing in UJET鈥檚 Series B round. , the company鈥檚 co-founder and CEO, said candidly that there was 鈥渘o space left鈥� for these earlier investors in the new round but said he鈥檇 be sure to invite them to participate in the next round 鈥渨hen there is room.鈥�

Scratching One鈥檚 Own Itch

Janefalkar was previously a hardware engineering manager and team leader with time served at Motorola, Jawbone, and Thalmic Labs. After taking time away from working with larger organizations to advise a few startups working in the wireless device sector, he got started on UJET.

Janefalkar says he was inspired to start his company after having many difficult interactions with other customer service systems. He said that after changing around his internet and other utilities subscriptions following a cross-country relocation and some moves thereafter, he was struck by the inefficiency and friction they impose. Janefalkar said his somewhat unique last name proved difficult for customer service agents to spell correctly, and that by validating his identity with the last four digits of his social security number and his mother鈥檚 maiden name, he was 鈥済oing back forty years in time to validate my identity.鈥�

Janefalkar says he started 鈥渄evoting twenty-four hours a day, or a good portion of that鈥� to UJET in April 2015. Janefalkar and his cofounder, Hisun Kim, incorporated the company in July 2015 and had raised $6.6 million from Resolute, DCM, and Relay in a seed round closed in March 2016. The company then raised a $13.4 million Series A round, which was announced in May 2017..

Support As Experience

Janefalkar told 小蓝视频色情网页版 News that they 鈥渟ee the support world as an experience.鈥�

鈥淚t鈥檚 time to not see it as a cost center or channel equation, but as an experience equation,鈥� he further explained.

Karim Faris of GV said in a statement that 鈥淯JET is a modern customer interaction platform, built to equip call centers and consumers with better tools to tackle support problems.鈥�

UJET鈥檚 mobile SDK allows its customers鈥攃ompanies like , (an Amazon company), IoT doorbell-maker , smart lock-maker , and swimwear brand 鈥攖o build customer service experiences that bring voice and chat access to support personnel, as well as self-serve information, directly to their users without needing to leave customers鈥� apps.

Apart from scaling the business, the company intends to expand its geographic footprint beyond its Silicon Valley headquarters and an engineering office in South Korea. UJET plans to open a New York office in March and plans to open its EU headquarters in the second quarter of 2018.

Update: The headline has been changed. It previously said “Citi Invest” and now mentions “Citi Ventures”

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