How This Doctor-Turned-Startup-Founder Decided To Fix The Healthcare Staffing Crunch: Make Employers Apply聽

Editor鈥檚 note: The following is the sixth profile in a series of articles about startup founders from non-technical backgrounds who have launched successful venture-backed companies. Read the previous interviews with founder here, founder here, founder here, founder here, and founder here.

After completing medical school in London, decided not to pursue a residency. Her father was disappointed.

But she didn鈥檛 change her mind because she lost interest in healthcare. Instead, Abuzeid realized she wanted to work on problems affecting more people than she could treat individually.

Iman Abuzeid, co-founder and CEO of Incredible Health. (Courtesy photo)

鈥淲orking as a doctor is great, but you鈥檙e only working with one patient at a time,鈥� she said in an interview with 小蓝视频色情网页版 News. With software, 鈥測ou have millions of users using your products.鈥�

Abuzeid went on to co-found , a San Francisco-based healthcare hiring platform that has raised about $97.5 million from investors such as , , , and . It says its products are used by 1.5 million healthcare professionals 鈥� including 1 in 2 U.S. nurses 鈥� and 1,500 healthcare employers.

Before launching Incredible Health in 2017, Abuzeid trained as a doctor, advised healthcare companies at and , and worked as a product manager at a health tech startup, but didn’t know how to code software.

An M.D. who chose not to practice

Originally from Sudan, Abuzeid was born and raised in Saudi Arabia and also lived in the United Arab Emirates. She moved to London at 18, where she completed her undergraduate education and medical school.

Her interest in business predated her medical career. Both of her grandfathers were entrepreneurs in Sudan, and she grew up hearing about the companies they built. By medical school, she was increasingly drawn to the reach that entrepreneurship and technology could offer.

After earning her medical degree, Abuzeid immigrated to New York at age 24. Her time in healthcare consulting at Booz Allen and McKinsey exposed her to the strategy, operations and economics behind the healthcare system, she said.

She later earned an MBA from the specializing in healthcare and entrepreneurship, and moved to San Francisco in 2013.

There, she joined an early-stage healthcare technology company as a product manager. The role taught her how to work with engineers, data scientists and designers, as well as how software products are built and grown.

It was also where she met , the software engineer who would become her co-founder at Incredible Health.

Abuzeid still does not code, although she has experimented with newer AI-assisted coding tools. Portlock, an -trained engineer who she calls 鈥渢he best engineer I鈥檝e ever worked with,鈥� has led Incredible Health鈥檚 engineering and data teams from the beginning.

But Abuzeid, the startup鈥檚 CEO, argues that a software founder’s central job isn’t writing code.

鈥淎t the end of the day, when it comes to creating software companies, it鈥檚 about solving problems,鈥� she said. 鈥淚t鈥檚 about identifying the markets, understanding the problems customers are facing and figuring out ways to solve them.鈥�

A mismatch in healthcare hiring

The problem behind Incredible Health surfaced through conversations the founders were having with people they knew.

Doctors in Abuzeid鈥檚 family and circle of friends frequently complained about understaffing. At the same time, nurses in Portlock鈥檚 family described applying to numerous jobs and often receiving no response.

The two accounts did not line up. Healthcare is the largest U.S. labor sector by number of workers, Abuzeid said, and it faces severe staffing shortages. Yet experienced nurses were struggling to get the attention of employers that urgently needed them.

鈥淲e started to dig into it more, and we were like, 鈥楾his doesn鈥檛 make any sense,鈥欌€� she recalls.

The founders discovered that hospital recruiting teams were often small, overwhelmed by applicant volume, and reliant on manual processes.

Incredible Health鈥檚 marketplace reverses the usual hiring process so that employers are actually the ones applying to healthcare workers. The software automates screening and matching for permanent jobs at hospitals, surgery centers, home health organizations and other healthcare facilities.

The service is free for healthcare professionals. Employers pay an annual subscription to use the marketplace and the company鈥檚 other hiring software. Customers include , , , and .

A selective approach to fundraising

Incredible Health has raised approximately $97 million across seed, Series A and Series B rounds.

It was a process, she admits. She spoke with about 70 investors while raising the company鈥檚 seed round. Eight invested, including and .

At that stage, Abuzeid said, she had to educate investors about the healthcare labor market and persuade them that she and Portlock were the right founders to address it.

鈥淚 think it was the vision and the mission and the team,鈥� she said. 鈥淎t that point, you鈥檙e really investing in the founders.鈥�

Each of Incredible Health鈥檚 funding rounds was oversubscribed, Abuzeid said. She attributes that partly to raising from a position of financial strength. The company generally operates close to cash-flow break-even and at times has been cash-flow positive.

Overall, Abuzeid said she is selective about which investors she approaches. Specifically, she prefers firms with marketplace experience and partners who have previously operated companies. She also prioritizes investors who have already backed women or founders of color.

鈥淚 don鈥檛 want to be the first,鈥� she said. 鈥淚鈥檓 not here to overcome someone鈥檚 bias. That鈥檚 not a good use of my time.鈥�

While she acknowledges structural disparities in venture funding, Abuzeid said she didn’t choose to work with Portlock because she believed she needed a male co-founder. Rather, she recognized that a strong technical partner would balance her own skills and abilities.

Overall, Abuzeid believes female founders generally need to emphasize ambition. In her view, investors are used to hearing expansive visions from male founders, and women should be equally vocal about the size of the companies they intend to build.

鈥淚t鈥檚 really important to be ambitious and to be very clear about your vision and what you鈥檙e trying to achieve,鈥� she said.

Automating the first interview

In 2025, like many other startups, Incredible Health incorporated AI into its product lineup.

The company developed the agents with healthcare systems including , , NewYork-Presbyterian, Johns Hopkins and H. Working with customers during the development process made it easier for Incredible Health to incorporate the technology into established enterprise workflows, Abuzeid noted.

One agent, Lyn, conducts the initial recruiter interview, asks clinical and behavioral questions, explains an employer鈥檚 value proposition, and discusses available roles. It then hands the candidate off for a possible interview with a hiring manager.

A second agent, Gail, helps healthcare professionals create r茅sum茅s and practice for interviews.

Abuzeid said Lyn has reduced hiring time by 30%. Three-quarters of interviews now occur within 24 hours of a candidate applying, compared with up to two weeks previously. About 40% take place at night or on weekends, when recruiters are less likely to be available.

The AI products clearly extend Incredible Health鈥檚 initial mission of removing hiring delays in the healthcare industry. They also reflect the founders鈥� complementary roles. Portlock continues to oversee engineering, data and technical architecture, while Abuzeid鈥檚 work draws on her experience across medicine, healthcare consulting and product management.

For Abuzeid, that distinction shows why she does not consider technical chops a prerequisite for founding a software company.

鈥淎t the end of the day, when it comes to creating software companies,鈥� she said, 鈥渋t鈥檚 about solving problems.鈥�

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