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Vancouver-based online identity verification startup raised $70 million CAD–just over $50 million USD–in a new round of funding.

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The Series C round, which was led by , brings Trulioo鈥檚 total funding to, according to 小蓝视频色情网页版.

Trulioo, which was founded in 2011, allows companies and organizations to run global identity checks. The company, which currently has about 130 employees, plans to hire an additional 70 people by the end of the year and 鈥渙rganically scale,鈥� Trulioo CEO said in an interview.

Digital identity verification is a way to bring opportunity in modern economies to people who aren鈥檛 able to migrate to other countries, Ufford said.

鈥淲ith trust comes opportunity and with opportunity comes economic gain, and economic gain is what鈥檚 lining those people up at the borders,鈥� Ufford said.

About half of the new cash will be invested in product and technology, and the other half will go toward growing the sales teams. With global identity verification, the two major areas of investment are in raw data and the software stack, Ufford said. Trulioo needs to acquire more data faster and in more countries and then have the flexible software to process it.

The company raised its first seed round in 2011 and raised its $6 million Series A in March 2014, with as the lead investor. Trulioo has been profitable for several years, Ufford said.

The Series C round also includes investment from , and , according to a statement from the company.

鈥淎s we transition to a digital economy, Trulioo stands to support all the types of identity verification that global businesses need today,鈥� Matt Carbonara, Citi Ventures鈥� managing director of venture investing, said in a statement. 鈥淎t Citi Ventures, we鈥檙e excited to invest in Trulioo鈥檚 Series C because its platform is well-positioned to scale with the changes in global identity verification with trust, privacy and inclusion.鈥�

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