小蓝视频色情网页版

Hello and welcome to Last Week In Venture, 小蓝视频色情网页版 News鈥檚 weekly roundup of deals that may have flown under your radar.

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Before getting into those deals though, a quick recap of the past week. The 小蓝视频色情网页版 News team covered supergiant rounds raised by autonomous vehicle company Aurora, sneaker shopping app GOAT, health data platform Health Catalyst, retail food waste management platform Relex, as well as big data and analytics platform provider Databricks. We surveyed startup naming trends and concluded that peak weirdness may be behind us. We also looked at ongoing trends in software revenues and the recent run-up in SaaS stock prices.

Of course, there鈥檚 a lot more going on besides. There are plenty of companies outside the unicorn spotlight and their stories are definitely worth sharing.

Let鈥檚 dive into the week that was in venture-land!

Content Customization Nets Capital

is a London-based company that got its start helping banks and other financial institutions seem more personable to their customers (a tall order for a famously stodgy industry). The company combines expertise in machine learning and psychology to create psychological profiles of users, which it uses to match content from the company鈥檚 creative or marketing team that the recipient is most likely to respond to. The gist: marketing teams will get to spend more time being creative and less time setting up A/B tests or agonizing over semantics.

On Thursday, DataSine announced it closed . The deal was led by and . Several participated in the deal.

DataSine has since expanded its product offering beyond banks, letting businesses from all sectors personalize content displayed to current or prospective customers. DataSine鈥檚 collaborative, content personalization platform, called Pomegranate, 鈥渁pplies machine learning to behavioral data that companies already collect to build customers鈥� to 鈥済uide marketers in tailoring a range of content elements, including words and images,鈥� according to the company.

Pomegranate is currently in beta and will roll out publicly in March. The company says Pomegranate already integrates with marketing tools like MailChimp and HubSpot.

DataSine already serves many enterprise customers in Europe, and 鈥渉as helped achieve uplifts of up to 80% in engagement and 71% in sales,鈥� according to a statement from the company. As more of our interactions with companies shift from offline to online, content personalization will likely only grow in importance.

Other Interesting Rounds

• Continuing on the theme of sales and marketing, we鈥檝e got San Francisco-based , which just closed led by . The company builds 鈥渃onversation intelligence鈥� tools for sales teams. Basically, its an intelligent digital assistant that listens in to sales calls and offers sales professionals real-time feedback on how the call is going and what information to prompt for next. AIs will probably never haggle over a deal with one another (that鈥檚 what optimization functions are for), but they may already give the person on the other end of the line an edge.
• Milan-based raised , which was led by . Italian investors , , , and participated in the round. The company, whose name is oddly on-the-nose (given its business) and seems to reference the English phrase 鈥測ou only live once,鈥� Yolo Insurance brokers a wide range of insurance policies (from home appliances to dogs to dental care) from existing Italian insurers on demand through digital channels.
• There may be no better time to be a milk drinker, if you want to use an expansive definition of milk. Most fancy grocery stores feature 鈥渕ilk鈥� extracted from all manner of nuts, grains, and legumes, all of which provide an animal-free substitute for moo juice. However, if you need the real thing without the environmental and animal welfare concerns associated with dairy cows, biotech might provide an answer. produces dairy proteins (casein and whey) without cows鈥� involvement by using specifically-cultured microflora, which makes the proteins. It鈥檚 also lactose-free. Based in Berkeley, CA, the food-tech-meets-life-sciences company raised co-led by Archer Daniels Midland Co., Horizons Ventures, and Temasek Holdings.

That鈥檚 all for this week! Have an adventurous weekend.

Image Credits: Last Week In Venture graphic created by聽聽Photo by Fernand de Canne.